Marketing Program Manager  / Senior Analyst and Other

Florida Power & Light Company (FPL)

 - Miami, FL  (2/1984 - 2/1997)

Implemented and developed marketing programs for the largest electric utility company in Florida. Customized, improved, managed, collected business intelligence, and justified Load Management (LM) and other energy saving programs. Maintained overall program leadership, oversight and approval that ensured program cross-functional teams develop advertising strategies and marketing campaigns, write training manuals, develop performance monitoring programs, assemble database systems, perform focus groups, identify and target customers, exceed goals, evaluate qualifying equipment, roll-out programs, recognize issues and adjust program based on lessons-learned.

· Launched and managed marketing “Off Peak Battery Charging Program” company-wide, drove company to achieve and surpass sales, profitability, cash flow and business goals and objectives; exceeded goals by 16%+ yearly.

· Piloted marketing program and justified implementation of “Commercial Load Control Program” that postponed construction of $400 million power plant project.

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Joseph Garcia

Principal Management Consultant

Joseph Garcia

Phone: 305.219.1441